Joanne's Kindle Fire died. I mean really, really...really died. I figured that the warranty was for a year and hers was two years old, so I went to Best buy and got her a new Kindle Paperwhite, which as it turns out is pretty lame once you are used to a Kindle Fire. So anyhow, Joanne is obviously being gracious about the situation but it's clear that she is not stoked. SO I figure, "what the heck. I'll call Amazon and see if they want to hook us up." So I call Amazon and the tell me that yes, we are way out of warranty but that Joanne is such a good customer and has Amazon Prime, etc. that they would be glad to extend the warranty and that they will have her a new Kindle Fire here by Tuesday. Seriously!? That is some freaking customer service! Of course they can see that Joanne is a heavy user and that they will more than make their money back. So no harm, no foul. I boxed up the Paperwhite and Best Buy returned it so it's all good. Way to go Amazon!